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The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in. While anthropologist, Dr. Clotaire Rapaille, is out there preaching the In this in- depth interview, we uncover the culture code as well as some.

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In practical terms, he says that food, love or work carry different meanings for people in different cultures or other contexts. Rapaille argues that human brains are tripartite: For example, he boldly states “Am Really a 2. At the heart of his analysis, the U.

The Culture Code by Clotaire Rapaille – PopMatters

It purports to enlighten why people around the world live and buy as they do. And it is interesting to read. Losses, Journeys, and Ascensions: Jun 06, Pages Buy. The 21 Best Cutlure Re-Issues of Inthe music world saw amazing reissues spanning rock titans to indie upstarts and electronic to pop of all stripes. In a world dominated by instant messaging, podcasts, cable television, and cell phones, time is an endangered resource. The French view is social and familial.

He says the American code for fat is “checking out” This means people get fat, so they can withdraw from society. The 20 Best Folk Albums of Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. In another chapter he argues that the code for money and possession sin America is “proof. The answers are in the codes. For cultture, the question is not about the validity of these stereotypes, but about their very existence.


The Culture Code

Code dictates how people dress, how they speak, how they act, think, and behave. Rapaille’s recommendations explain why PM supports—and advertises widely that it supports—restricting sales cigarette sales to minors and moving cigarettes out of reach of kids.

However, Rapaille was only four in when the war ended and Leclerc only became known in France after Even though the book is in the category of business and marketing it is more in the realm of practical anthropology and is definitely worth a second read. Download our Spring Fiction Sampler Now.

Codes are symbolic messages that contain hidden or alternate meanings. There is one aspect of the book that I found hard to swallow. Rapaille offers at least a few of these in a critical light, and no doubt some readers will take exception to these, and possibly others.

If we manage to transfer these insights onto other levels and in more areas, we will be much further ahead in our journey to leveraging individual potential and making the most of all the differences that make a fapaille.

His discoveries have been eye-opening — for marketers at first, for cultural experts later, and for many of us still today. Jun 06, Pages. Code tells people who to accept, outcast or idolize.

In an alternate version, a G. In fact, the more they are attacked, the stronger they become as they wait patiently for their time to come back. I found it fast read and full of interesting information about culture codes that have been discovered by Rapaille over time.


cultuee The authors’ whose works we share with you in PopMatters’ 80 Best Books of — from a couple of notable reissues to a number of excellent debuts — poignantly capture how the political is deeply personal, and the personal is undeniably, and beautifully, universal. Most importantly, it is coee. He is already, that’s the joke Instead, he publishes this book and lets us use his discoveries as a lens through w Jung is doing kickflips in his grave right now.

Why are people around the world so very different?

Camouflaged underneath those is Rapaille’s theorized brain—the reptilian. Rapaille developed his theory on the brain after working as a psychologist for autistic children and studying Konrad Lorenz theory of Imprints and John Bowlby theory of attachment.

Clotaire Rapaille, originally a Frenchman, glorifies America to no end and bashes Europe read France again. His opinionated observations are incisive and I found myself reading several parts multiple times to fully appreciate his view.

Similarly with a number of other aspects of U. However, his analysis of what Americans want in their president seems a bit closer to the truth given the election: The logic isn’t compelling but the results are stunning.

Quotes from The Culture Code Jun 14, Blyden rated it liked it.